Virtually all decisions made in the insurance industry are made around foresight. This entails far more than just educated guesswork, as market leaders have to leverage a wealth of information and account for numerous variables when crafting predictive analytics around policies, claims and risk.
Playing a leading role in this process is location intelligence, which combines big data, location insights and geoenrichment to create a single view of risk. This vantage can be tweaked to apply to a single customer or an entire region, giving insurance professionals the tools they need to improve outcomes across the entire business.
At its core, applying location intelligence in the same way market leaders do can help insurers of all sizes